Porsche tops Luxury Institute�s brand status survey

[Plex]

The Luxury Institute is a New York-based research firm that traditionally compiles data based on the opinions of America�s wealthy, solely the top 10% of highest earners. The Institute�s latest study, based on the responses of 1,642 wealthy American consumers with an average income of $349,000 and average net worth of $3.7 million, has ranked a number of vehicle brands by their perceived status.

Leading the field was Porsche, which got the most votes, followed by Lexus in second and Mercedes-Benz in third. According to the researchers, Mercedes-Benz lost a lot of its status following during its partnership with Chrysler and doesn�t share the same appeal with younger, performance-oriented luxury-car buyers that Porsche enjoys.

BMW ranked fourth, Jaguar fifth, and Lincoln was last of the 12 brands covered, in terms of overall status. BMW�s rank has fallen in recent years because a lot of respondents have been turned off by the carmaker�s styling of late, explained Luxury Institute CEO Milton Pedraza.

Those who rated the brands most favorably tended to be males over the age of 55, with average household income between $150,000 and $300,000, and net worth under $1 million. Lexus was the luxury brand the largest group of respondents (14.4%) said they would consider for their next purchase. It was also rated the best for customer experience.

Motorauthority

[Princess-Kaveshla]

wow... lexus move benz aside!
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