Peugeot May Change Name to PSA

[Plex]

Peugeot May Change Name to PSA to Reflect Tighter Brand Control

March 18 (Bloomberg) -- PSA Peugeot Citroen, Europe’s second-largest carmaker, may shorten its name to PSA as the manufacturer tightens coordination between its two brands.

“A change to the company name is currently being considered,” Pierre-Olivier Salmon, a spokesman at the Paris- based company, said today by telephone. “One of the possibilities is ‘PSA,’ but no decision has been made.”

The possible name change would cap moves that have sharpened the Peugeot and Citroen divisions’ identities while reducing their management autonomy. The company put a single designer in charge in 2008 and assigned Jean-Marc Gales, its No. 2 executive, last July to run the brands and fuse their administrative, marketing and dealership networks.

Citroen unveiled a new insignia and the “Creative Technologie” slogan in 2009. Peugeot followed suit in January with the legend “Motion & Emotion,” and a muscled-up version of the lion emblem that it shares with the controlling Peugeot family’s coat of arms.

Peugeot Citroen is seeking a “simplification” of the name to reflect changes to marketing strategy, Salmon said today.

The company’s possible new name was reported by French business weekly Challenges yesterday.

Businessweek

[MG Man]

PSA sounds lame
_________________

I know it's so, for I told me so