Canon announce the launch of the EOS 1D Mark IV

[Plex]

Canon today announced the launch of the new EOS 1D MARK IV – a high-speed, professional Digital SLR (DSLR) camera designed to empower photographers to capture split-second moments in high resolution, under the most challenging of conditions.

Ideal for shooting action, sports, news events and wildlife photography, the Canon EOS 1D MARK IV delivers speed, power and high-resolution images, creating the perfect camera for photographers who require reliability in fast-paced, high-pressure situations.

Developed incorporating feedback from professional photographers, the EOS 1D MARK IV features a new Canon 16.1MP APS-H CMOS sensor and a brand new 45-point Auto Focus (AF) system with 39 f/2.8 sensitive cross-type points, providing a wide selection of precise focus areas across the frame. Dual “DIGIC 4” processors provide the power to shoot continuous, high-resolution images at up to 10 frames per second (fps), as well as delivering the widest ISO range ever to feature in a Canon camera.



Canon EOS 1D MARK IV key features include:

New 16.1 Megapixel APS-H CMOS sensor

10 frames per second continuous shooting

Up to 121 large JPEG images in a single burst

New 45-point wide area AF with 39 cross-type sensors with f/2.8 sensitivity

High-speed Dual “DIGIC 4” processors for superb image quality

12,800 high ISO expandable up to 102,400

Full HD movie recording at 30, 25 and 24 frames per second

3.0” Clear View II LCD with Live View mode

Durable dust and water resistant body with 76 rubber seals

Compatible with all Canon EF lenses, and Speedlite EX flashes

The ability to shoot images at 10fps, without any drop in resolution, means the EOS 1D MARK IV features the fastest continuous shooting with Auto Focus currently available from a Canon DSLR. The increased processing capacity of Dual “DIGIC 4” processors manages the increased data created by the 60% rise in image resolution, while still enabling the EOS 1D MARK IV to deliver a continuous burst of up to 121 large JPEGS, or 28 RAW images using a UDMA 6 card – ideal for fast-moving sporting action or news events where scenes are unfolding quickly.

EOS 1D MARK IV also includes updated Picture Styles and the first ever integration of ALO (Auto Lighting Optimizer) in a professional EOS body, automatically correcting the contrast and brightness of images as they are recorded. These features combine to provide a faster workflow for those requiring press-ready images direct from the camera without the need for retouching, enabling photographers to concentrate solely on capturing that once-in-a-lifetime shot.

Full compatibility with the latest UDMA 6 standard Flash memory cards also ensures that image data is rapidly written to the EOS 1D MARK IV’s CF memory card. In addition, the flexibility to also record to a Secure Digital/SDHC memory card allows photographers to keep shooting for longer until they get the shot they need.

The EOS 1D MARK IV also delivers extreme low-light performance. Standard ISO on the EOS 1D MARK IV ranges from 100-12,800, while extended ISO ranges from a low of 50 to 102,400 – the highest ISO ever offered by a Canon SLR. This extreme low-light performance makes the EOS 1D MARK IV ideal for night shots or shooting at evening events, where the lack of light would normally make shooting impossible.

Light for its category, the EOS 1D MARK IV features a full magnesium alloy body, providing protection against knocks and bumps. The EOS 1D MARK IV has also been the subject of some subtle ergonomic redesigns, with the buttons reshaped and given a more defined ‘click’ when pressed, to make life easier for photographers operating in more extreme weather conditions where gloves may be necessary.

The EOS 1D MARK IV is protected by a total of 76 rubber seals fitted around the controls and cover seams, making the Canon EOS 1D MARK IV dust and water resistant when used in tandem with Canon’s range of weather-resistant EF lenses and Speedlite EX flash units.

The EOS 1D MARK IV also features the EOS integrated cleaning system, which automatically eliminates dust on the sensor – ensuring reliable image quality when shooting in testing outdoor environments.

In addition to providing high-quality still image performance, the Canon EOS 1D MARK IV features EOS Movie function, providing the ability to capture 1080p High Definition (HD) video at 30, 25 and 24fps and 720p footage at 60 and 50fps. As well as complete compatibility with PAL, NTSC and native 1080/24p cinematic frame rates, the EOS 1D MARK IV offers full manual exposure, providing film makers and photographers with control over depth of field.

The EOS 1D MARK IV features a programmable button to enable quick movie shooting, allowing photographers to record HD video instantly at the touch of a single button. The EOS 1D MARK IV also features a mini HDMI output, enabling video and images to be viewed directly on compatible HD-ready TVs.

The EOS 1D MARK IV is compatible with all existing EOS 1D Mark III accessories, EF lenses (excluding EF-S lenses) and EX Series Speedlite flash units. Untethered shooting and image transfer are available with the optional Wireless File Transmitter WFT-E2 II. New EOS 1D MARK IV accessories will also be backwards compatible with EOS 1D Mark III bodies, subject to a firmware upgrade.

For more information visit www.canon.co.uk

The EOS 1D Mark IV is available from the end of December 2009 priced at £4499.00 / €5499.00 RRP inc. VAT.

Photographymonthly

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