Plex
Zorce Jedi Master
Joined: 01 May 2005
Posts: 9039
Location: T&T
|
 Posted: Wed Oct 14, 2009 4:30 pm Post subject: Chrysler's New 300 Ad Kicks Off Luxury Charge |
 |
|
With the Fiat alliance building up speed, a new five-year plan due in just a few weeks, CEO Sergio Marchionne promising profitability by 2011, the next few months are going to be key to the "new" Chrysler's success--or failure. The first example of the new breed of advertising out of the company is now on the loose, featuring a Chrysler 300 sedan and a new "Connect" theme.
The video depicts a combination of performance and luxury themes, set against an upscale image of nightlife and youth that might not be what the typical consumer thinks when they think Chrysler, but clearly indicates the direction the company wants to push the brand.
Talk of taking the Chrysler brand further up-market has been brewing ever since Marchionne got his hands on the reins, and this looks to be the first attempt at doing that in the minds of consumers.
Motorauthority |
|
FAQ
Search
Memberlist
Usergroups
Register
Profile
Log in to check your private messages
Log in
