The Citroën DS3 in motion

[Plex]

[Plex]

Citroën DS3 Showcased Using Augmented Reality Technology

Press Release

CITROËN USES ‘CRÉATIVE TECHNOLOGIE' TO LET CUSTOMERS INTERACT WITH DS3 LIKE NEVER BEFORE

Citroën is utilising ‘augmented reality' - an intelligent visual platform that superimposes virtual objects on real surroundings - to let customers interact with new DS3 like never before.

Web users who log on to Citroën's DS3 micro-site (www.ds3.citroen.com/uk) can print out the necessary interactive pages and then use their webcam to discover DS3 in 3D. While in reality they are just holding an interactive page up to the camera, on their monitor they will see themselves holding a portal that opens to reveal DS3. The 3D rendered model can be moved to display DS3 from all angles and users can also change the car's colour with a simple wave of the hand. An interactive option also allows users to take the wheel of DS3 and to take a test drive along an obstacle-lined race track, with a function to compete against friends in a time trial.

Earlier this year, Citroën became the first vehicle manufacturer in Europe to introduce augmented reality technology with a C3 Picasso version of the platform. Following its success, Citroën is further pushing the boundaries of ‘immersion technology', providing even more functionality for fans keen to get their hands on new DS3.



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