KUMHO to increase production of ECSTA MX-C

[NarendZORCE]

Special thanks to Mini for the find

KUMHO to increase production of ECSTA MX-C colored smoke tires



FONTANA, CA� September 23, 2005...KUMHO Tire USA will increase production of the ECSTA MX-C, the company�s attention-getting tire that produces colored smoke. KUMHO debuted the MX-C at with Enjuku Racing at the Formula Drift event at Road Atlanta on May 6 and 7.

The ECSTA MX-C is identical to the popular ECSTA MX, KUMHO�s top-of-the-line street tire. The MX-C has additional chemicals in the compound that produce either red or blue smoke. The MX-C was initially produced in limited quantities and in only one size--255/40R17�the size that Enjuku Racing needed for its drift cars.

�Public response to the MX-C has been overwhelming,� said Rick Brennan, brand director for KUMHO Tire USA. �There has been a lot of interest in and demand for the tire in the U.S., Japan, Europe and the U.K., so we�re bumping up production to meet the SCCA�s Formula D rules and to make the tire readily available for drifting and burnout competitions here in the States.� In July, the SCCA changed the Formula D tire rules, requiring tire companies to produce a minimum of 2,500 of any tire used in Formula D.

KUMHO will offer the MX-C in two colors (red and blue) and in four sizes: 225/50R16, 255/40R17, 275/40R17 and 275/40R18. The tire will be readily available through the Tire Rack and will be available through special order at any KUMHO dealer in the United States.

�We built the ECSTA MX-C to demonstrate our forward thinking, our technical capabilities and our ability to respond quickly to the market,� noted Brennan. �We knew from the public�s reaction that we had a winning product on our hands. Like our 26-inch and 28-inch ECSTA STX light truck tires, the MX-C charted new territory that no other tire company even thought about entering.�